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How to Blog for Profit Without Selling Your Soul by Ruth Soukup

How to Blog for Profit: Without Selling Your Soul by Ruth SoukupHow to Blog for Profit: Without Selling Your Soul (front cover)

The title of this blog How to Blog for Profit: Without Selling Your Soul sums up nicely what blogging to make money should be about. I have read countless articles from so-called "entrepreneurs" who suggest blogging only about products and fads that will make you rich, which is the exact opposite of what you should be doing.

By the way, the author Ruth Soukup (who owns a very successful blog at assumes that you have basic knowledge of setting-up and running a blog, so you won't find in-depth advice here on setting one up. Its main aim is to help you grow your blog and earn a living doing what you love.

Right from the very first chapter, it's clear that Ruth is a very knowledgeable and enthusiastic blogger, and her own blog attracts over 1 million visitors per month. A lot of thought has gone into creating this very comprehensive guide, which is packed to the rafters with essential advice.

Now, the author is American, so if your British (like myself) you'll have to put up with the different spelling of certain words. But that is a very minor issue, and the writing itself is very well-crafted in an easy-to-understand style.

What makes this book really stand out from the crowd, though, is the sheer amount of solid advice and information given - it leaves most other guides in the shade. From finding your writing style to monetising your blog, nothing is left out, and every chapter is equally comprehensive.

Both the paperback and Kindle edition are very well laid out, with clear headings and sub-headings, and the Kindle edition includes plenty of useful links in each chapter. What I really like is the action plan at the end of each chapter, which summarises in bullet points what has been discussed.

My only criticism is that as the guide was published in 2013, some of the links need updating. The information given is still just as relevant, though, and most of the fundamentals of blogging will always remain the same. It's certainly a book you will keep revisiting during as you continue to develop your blog.

If you only buy one book about blogging, then you should seriously consider this one, as it's a bible for bloggers.

Mark's rating:

  • Ideal for both beginners and pro-bloggers
  • Will help you find an identity
  • Easy to understand in clear English
  • Very comprehensive, inspirational advice
  • Written by an expert blogger
  • Some links need updating

Buy from Amazon UK

Buy from Amazon US

Also recommended: Write Blog Posts Readers Love


1. Start With Awesome. Who is awesome? Well, it's you, of course! This insightful chapter will show you how to own your own journey, and features some excellent advice on what your posts should and shouldn't be about.

2. Content is King. Includes the sections The Editorial Calendar, Brainstorming, The Disciplines of Writing, How to Write a Killer Blog Post, Pillar Content.

3. Presentation is Everything. Features Keep it Organised, Keep Your Design Clean and Simple, Rock Your Images, Making It Pin-Worthy.

4. Growing Your Platform. Sections include Word of Mouth, Blog Hops and Link Parties, Commenting on Other Blogs, Promoting Other Bloggers, Networking and Collaboration, Guest Posting, Building Your Email List, Search Engine Optimization.

5. Social Media and Viral Growth. Why Being Awesome Matters, A Highly Subjective Social Media Overview, Quality Vs. Quantity, Why We Can't Ignore Facebook, Creating a Facebook Strategy, Paid Promotion on Facebook, The Best Social Media ROI: Pinterest, Developing a Pinterest Strategy.

6. Show Me The Money. Blogger Case Studies, Don't Rush It, The Tipping Point, Monetization Overview, Reasons Not to Monetize a Blog, Words of Advice.

7. Profit Through Ad Networks. Ad Networks Options (Including a very useful list of links to ad networks), Optimizing Ad Placement, Optimizing Ad Revenue, Content-Based Advertsising and SEO.

8. Profit Through Affiliate Sales. Major Affiliate Options, Simple (and Non-Sales Pitchy) Ways to Increase Affiliate Sales.

9. Profit Through Private Advertising. Defining Your Own Brand Strategy, Approaching Advertisers with Confidence, Creating a Solid Advertising Kit, Finding Potential Advertisers, General Tips for Building Solid Brand Relationships.

10. Profit Through Selling Your Own Products.

11. Work Smarter, Not Harder. Stay Organised, Time Management, Do Important Things First, Find Balance.

12. From Blog to Business. Creating a Plan For Your Business, Build a Strong Support Team, One Step at a Time.

Book Details

Title: How to Blog for Profit: Without Selling Your Soul (expanded second edition)
Author: Ruth Soukup
Publication date: 6 Sept 2013
Formats: Paperback or Kindle edition
Print Length: 211 pages
Publisher: Life Well Lived Publications 


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