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Blogging Made Easy by Amen Sharma, Rumena Begum

Blogging Made Easy front coverBlogging Made Easy by Amen Sharma

Available in paperback and Kindle edition formats, Blogging Made Easy is aimed at both newbies and established bloggers, and will help you attract more visitors and increase online exposure.

It begins with a bio and case study of one of the authors, Rumena Begum, a fashion and beauty blogger based in London. There is also a case study of Katie Corio, an online fitness coach living in San Diego, although she's not listed as an author.

Okay, so there is an incredible amount of information to digest in Blogging Made Easy. However, the chapters are rather inconsistent in their depth of detail, with some areas covered comprehensively, and others just skimmed over.

There are a number of problems, too, with the freebie links no longer working, and there are a few grammatical errors, which is unacceptable from a team that are supposed to be pro bloggers. An update is needed to remove the Google + section and broken links.

This is certainly a book that newbie bloggers will find very useful, with a wide range of subject matters covered. If you are a fashion blogger or you aim to review products, or you need in-depth advice about social media, then this book is particularly informative in these areas.

The low asking price makes it a worthwhile purchase for anyone new to blogging.

Mark's rating:

Pros
  • Ideal for fashion bloggers
  • In-depth info on social media
  • Wide range of subjects covered
Cons
  • Some chapters lack depth
  • Freebie links do not work
  • Grammatical errors

Buy from Amazon UK

Buy from Amazon US

You may also like How To Start A Blog and Make Money by Kim Komando

Chapters


In Becoming A Successful Blogger and Blogging Made Easy, the authors explains how success won't happen overnight and gives an overview of what the book is about.

The Importance of a Google and SEO Friendly Blog lists some common errors that the team find with many blogs, and there's a good chance that you are making one of these mistakes!

Why SEO Matters gives a brief overview of search engine optimization, but the info is rather sparse, sadly, making this section virtually useless. 

Blog Design Tips and Keep It Compatible discuss the image and design of your blog, and making it truly mobile friendly (not just responsive), and why free templates are a bad idea. 

What should you be displaying in the top section of your blog? As it's the first thing your readers see, it's vitally important to include the right info here, and Above the Fold explains just what you should include.

Killer Content is kind of self-explanatory although rather sparse, with most of the focus on your About Me page. This section is rather disappointing.

Four essential Wordpress plugins are listed in SEO Friendly Plugins, so if you're using another blogging platform, this section will be of no use to you. It would have been nice to have seen a few more original ideas for plugins featured, and the ones that are mentioned I've seen featured countless times in online blogs, such as Yoast SEO.

Setup A Sitemap briefly tells you why you should have one, but gives no info whatsoever on how to do it.

Thankfully, the Google Analytics chapter does go into detail on setting it up and how to use it.

Webmaster Tools (which is now called Google Webmasters) explains what the free Google service is for, but, once again, does not explain how to use it.

Now we've finished with all the technical stuff, the book moves on to its How To Blog section. This includes info on creating content and catchy titles, how to express your content, creating content that engages readers, dividing it into smaller sections, and making it SEO friendly.

Giveaways and Competitions is an interesting idea for grabbing more readers.

In the Images section, important info on using Alt and title attributes is provided. It's basic advice, but important, nonetheless. 

The Social Media chapter is obviously about sharing your content, and there is good advice on optimising your images, using metadata, sharing on Pinterest, live streaming and responding to comments.

Social media has changed significantly in recent years, and not every platform is going to be worth devoting your time. This section of the book is particularly comprehensive, with info on Instagram, Facebook, Twitter, Snapchat, Youtube, Pinterest and Linkedin. The Google+ section needs to be removed as it is now defunct.

Also discussed is guest blogging and many ways to monetize your blog. There are some nice ideas here such as sponsored posts, selling a service or product, and using Google Adsense, with details on how to set up your account.

Blogging Tools features a nice range of essential tools such as Grammarly (which I use all the time), Stayfocused, Momentum, Buffer, Canvas, Tweetdeck, Mailchimp, Google Keyword Planner and Buzzsumo. 

The idea of Brand Collaborations is discussed in detail, and covers all aspects such as creating engaging content, and building a media kit and wish list.

The final section of the book is What To Do Next? Links to hashtagbloggers where you can claim a free website and free Instagram engagement offer are given, but are no longer working, unfortunately.

Book Details


Title:
Blogging Made Easy
Authors: Amen Sharma, Gareth James, Romeo Martin J. Rosales, Rumena Begum.
Publication date: 2016 (no exact date given)
Format: Kindle or Paperback
Print Length: 116 pages (paperback)
Publisher: HeartCMS

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